Hopscotch Girls Confidence Study Results
In the summer of 2025, we conducted a study to explore how I Am Confident, Brave & Beautiful: A Coloring Book for Girls impacts young girls. 36 participants, aged 5 to 12, along with their parents, took part in the study, and the results were incredible! Here are some highlights:
- 61% of girls boosted their self-esteem
- 100% of girls saw improvement in at least some of their scores
- 47% of girls believed in themselves more
- 53% of girls felt better about themselves after making a mistake
- 100% of parents would recommend this book to a friend
- 94% of parents trust Hopscotch Girls to help build confidence and self-esteem
- 89% of parents say this book delivers great value
The study used a modified version of the Rosenberg Confidence Scale to measure the girls’ self-esteem before and after using the book for one week, with parents completing additional questions in the final survey.
Participants were recruited via email and social media, and as a thank you for completing both surveys, they received a free set of Hopscotch Girls books.
These findings show how I Am Confident, Brave & Beautiful can truly make a difference in building self-esteem and confidence in young girls—something we’re incredibly proud of at Hopscotch Girls!