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No problem. You won't receive emails about the #LoveHerselfChallenge, but you'll still receive normal updates from Hopscotch Girls.

If you have a change of heart about the challenge, we'd love for you to follow it on social media.

Follow the Challenge on Social!


February is the love month, and this year we're challenging moms and daughters to practice self-love for 10 days. Hopscotch Girls is all about building girls' confidence and self-esteem, and WE ARE ALL powerful role models.

The challenge kicks off on 2/14/2023.


Why I Created the Challenge

From Melissa Foley, creator of Hopscotch Girls and the #LoveHerselfChallenge

Most of my life I struggled with low self-esteem. But when I gave birth to my daughter, everything changed for me. I realized that I didn't want her to feel about herself the way I felt about myself. I wanted her to love herself and treat herself with compassion. And I realized that as her most important role model, I had to walk the talk and do it myself.

Once I made that connection, everything changed for me. Today I feel much better about myself and know I'm setting a good example for my daughter. I created the #LoveHerselfChallenge to share this feeling and experience with others.

Daily Inspiration

Starting on February 14th (Valentine's Day!) we're going to share daily tips for self-love and self-compassion via social media and email. Each tip comes from self-love experts and just takes a few minutes to complete. We created the challenge with moms and daughters in mind, but you can do the activities alone, as a pair, or however you like.

A Chance to Win Every Day

To make things fun, everyone that participates and shares on social media with the #LoveHerselfChallenge hashtag, or emails us at to let us know what you did, will be entered to win a free Hopscotch Girls book. Every day you participate is a new chance to win.

About Hopscotch Girls

Hopscotch Girls is a social enterprise created by a mom who was frustrated by the typical pink/princess/beauty gifts available for girls. We believe that it should be easier to find gifts for girls that build confidence and self-esteem, combat stereotypes and are fun. We empower girls by:

Making products that feature strong and intelligent female characters with healthy bodies.

Encouraging girls to embrace their true multifaceted selves.

Supporting parents and caregivers by providing research-backed resources and tips.

Reviews of Our Books


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